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where marketing strategy meets sanity

your hub for all things online marketing for small business

You are in the right place if you know there has to be a better way to market your business – a way that doesn’t need to feel so “hard”.

No more shiny objects, no more FOMO, no more burnout and no cookie cutter solutions.

Just practical strategies that make your marketing work for you not against you.

Sounds like something you would be interested in? Keep Reading!

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Not 1, but 3, thought-provoking workbooks to get you on the path for sustainable business growth

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LATEST POSTS

Overwhelm is HUGE when it comes to online marketing.

Never before have we been presented with so many options to market our businesses.

This is a fantastic opportunity – but it is also a massive challenge.

Even I, a seasoned marketer, get regularly overwhelmed by all the marketing things I want to, or worse, “should” be doing. Perhaps it’s worse for me than others because I feel like I need to represent in all areas.

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The second launch of The Amplified Marketing Method is a wrap and I am super excited to share with you all some UNFILTERED insights into the Online Course world.

Courses have definitely been an online business trend over the past few years. It seems everyone has a course these days – especially in my online marketing niche.

Even with all this competition, I felt this was the business model I wanted to go with – something that would enable me to free myself from traditional working hours and still earn a decent crust.

The decent crust,

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When it comes to marketing our small businesses, budget is one of the biggest considerations and limitations.

Yes, it would be brilliant to be able to spend a fortune testing and scaling Facebook Ads or Google Adwords – but the cost of this can add up pretty quickly.

Luckily there are many other options and ways in which we can connect with our ideal customers online for free or cheap (I even share 54 specific ideas here).

In this post, I’m talking the big picture. The general approach to marketing which will have you kicking those business goals without spending a fortune.

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Email List Size is a funny thing.

In online marketing circles, your list size is almost like your income. The larger your list, the more valuable your business.

Like income, it is also something left to the imagination. It’s not something we talk about.

We talk about the importance of having a list. We talk about how to get more people on that list. We even talk about open rate, click through rate & conversion rate percentages. But the actual number of people on our list – well that is held close to our chest.

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When it comes to building an email list there are a number of mistakes I see small businesses make time and time again.

The first, of course, is not to focus on it at all. So if this is you make sure you check out last week’s blog post “The Ultimate Guide to Email List Building

Apart from that, there are many little things that can limit the success of our list growth. And often all that is required is a little tweek here and there to get things moving!

Here’s the Top 5!

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Building an Email List is one of the most important things you can do for your business because it is what bridges the gap between someone showing an interest in your business and making that all important purchase.

Yes, someone may buy from you the moment they first visit your website. But what if they don’t?

Email provides a low commitment first step for someone to take to start in their relationship with your business.

Purchasing might be too big of a step for them to take straight away. You might need to build up some more trust & 

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