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where marketing strategy meets sanity

your hub for all things online marketing for small business

You are in the right place if you know there has to be a better way to market your business – a way that doesn’t need to feel so “hard”.

No more shiny objects, no more FOMO, no more burnout and no cookie cutter solutions.

Just practical strategies that make your marketing work for you not against you.

Sounds like something you would be interested in? Keep Reading!

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When we think about defining our Target Market often we get caught up in defining specific demographic information (age, gender, life stage, education, etc), geographic information and lifestyle (hobbies, favourite shows, favourite bands, etc).

However, restricting ourselves to just these factors can really limit how we connect. All the above is really just surface level and to truly create messages that cut through we need to dig deeper.

3 key questions to ask ABOUT your target market
q1: what are their needs?
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If you have been following me (or any marketer for that matter) for a while, then you would know the importance of having a target market and getting to know them really well.

But how do you actually go about doing this?

The first thought is always to conduct a survey or interviews. Both are great options but sometimes it is a real struggle to get participants and they can take a lot of work to create, conduct and review the results.

So to help I want to give you 5 other options for target market research which you might not have thought of.

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Overwhelm is HUGE when it comes to online marketing.

Never before have we been presented with so many options to market our businesses.

This is a fantastic opportunity – but it is also a massive challenge.

Even I, a seasoned marketer, get regularly overwhelmed by all the marketing things I want to, or worse, “should” be doing. Perhaps it’s worse for me than others because I feel like I need to represent in all areas. As if somehow that “proves” that I know what I am doing.

But in truth, simpler is often much better when it comes to marketing.

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The second launch of The Amplified Marketing Method is a wrap and I am super excited to share with you all some UNFILTERED insights into the Online Course world.

Courses have definitely been an online business trend over the past few years. It seems everyone has a course these days – especially in my online marketing niche.

Even with all this competition, I felt this was the business model I wanted to go with – something that would enable me to free myself from traditional working hours and still earn a decent crust.

The decent crust,

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When it comes to marketing our small businesses, budget is one of the biggest considerations and limitations.

Yes, it would be brilliant to be able to spend a fortune testing and scaling Facebook Ads or Google Adwords – but the cost of this can add up pretty quickly.

Luckily there are many other options and ways in which we can connect with our ideal customers online for free or cheap (I even share 54 specific ideas here).

In this post, I’m talking the big picture. The general approach to marketing which will have you kicking those business goals without spending a fortune.

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Email List Size is a funny thing.

In online marketing circles, your list size is almost like your income. The larger your list, the more valuable your business.

Like income, it is also something left to the imagination. It’s not something we talk about.

We talk about the importance of having a list. We talk about how to get more people on that list. We even talk about open rate, click through rate & conversion rate percentages. But the actual number of people on our list – well that is held close to our chest.

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