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where marketing strategy meets sanity

your hub for all things online marketing for small business

You are in the right place if you know there has to be a better way to market your business – a way that doesn’t need to feel so “hard”.

No more shiny objects, no more FOMO, no more burnout and no cookie cutter solutions.

Just practical strategies that make your marketing work for you not against you.

Sounds like something you would be interested in? Keep Reading!

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LATEST POSTS

Steal my Systems Part 5

Note: Full disclosure, this blog post contains affiliate referral links. However, I only recommend products that I use and love myself.

Pinterest is an amazing tool for generating traffic to your website. As a visual search engine, it attracts a very different crowd than those who search on Google. And with its Smart Feed you have a much greater chance of your pins being seen by those searching for you.

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Steal my Systems Series Part 4

If you are anything like me, you will be a content ideas machine. Well, at least until it comes to the point of actually having something to write. Then all you do is find yourself staring at a blank screen.

It always seems like feast or famine. Too many ideas to share at one time or none at all on the day you need to write an email to your list or write that social media post.

This all changed for me when I started using a project management system to keep track of them.

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Steal my Systems Series Part 3

*Note: Full disclosure, this post includes my referral link to SmarterQueue. This just means that if you sign up using my link you get a 30 day trial instead of their usual 14 days. Then if you sign up for at least a month, I get a month free credit.

In a previous blog, I explained my system for using SmarterQueue to schedule your Instagram posts so that it doesn’t eat up all your time. And, today, I’m sharing how to do the same for Facebook and Twitter.

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Steal my Systems Part 2

Disclaimer: This post includes an affiliate link to ConvertKit but please know I only recommend products I use and love myself. 

If you haven’t heard one of the previous 1000 times I have said it, I’ll say it again…. Email is crucial to your online marketing efforts. For a few key reasons:

1. You own your list (no social media platform can take it from you)

2. You can guarantee that a good proportion of the time that your subscribers will have the option to actually read what you send (no nasty algorithm’s

3.

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Steal my Systems Series: Part 1

*Note: Full disclosure, this post includes my referral link to SmarterQueue. This just means that if you sign up using my link you get a 30 day trial instead of their usual 14 days. Then if you sign up for at least a month, I get a month free credit.

Instagram provides such a great platform to not only connect with your existing followers but also help new potential customers find you through hashtags.

But the constant struggle to come up with new things to share every day can feel like a full time job sometimes.

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Over the past few weeks, we have been creating your marketing plan for the next 12 months.

You have reflected on what has been working, what hasn’t and what you can improve on. (Part 1)

You have envisioned where you would like to go, who you want to serve and what you want to get done. (Part 2)

And, finally, you created an actionable schedule for getting it all done. (Part 3).

 

However, I would be remiss if I left it there.

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