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where marketing strategy meets sanity

your hub for all things online marketing for small business

You are in the right place if you know there has to be a better way to market your business – a way that doesn’t need to feel so “hard”.

No more shiny objects, no more FOMO, no more burnout and no cookie cutter solutions.

Just practical strategies that make your marketing work for you not against you.

Sounds like something you would be interested in? Keep Reading!

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This is Part 2 of a 3 Part Series on creating an “actually useful” marketing plan for your small business.

This isn’t the traditional or official format you will find in business books or with small business organisations. This is a different approach that helps you more organically form your strategies for the year ahead.


Last week’s post was all about Reflecting on the year that was and asking yourself some thought provoking questions.

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One of the things we are told to do as business owners is to create a Marketing Plan, but how do you actually go out and do this?

Generally, when you think of a marketing plan it is this boring document. This outline of industry terminology and dry numbers. Just do a Google search for a Marketing Plan Template and you will see what I mean.

By all means, these plans are necessary in some situations – like if you are seeking a bank loan, support from investors or for large corporations where you must seek board approval.

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One of the biggest frustrations I have with the current Online Marketing Landscape is that there is A LOT of people telling you about all the things you should be doing, but no real clear guidance is given about whether that particular tactic is right for you or if it’s the right time to apply it.


I see this all the time in Facebook Groups in particular.

Someone puts up a post like “I’m not getting sales for my business and need to turn things around, please help”.

Next thing they are receiving a long,

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If you have been following along with the Strategy Series so far you will know now the key reasons why you need a marketing strategy and the 4 phases involved in creating your own.

In this post, I want to dive a little deeper into the actual tools you will use to implement your marketing strategy.

Introducing the Amplified Marketing Framework

The Amplified Marketing Framework is a framework I have created to help illustrate the core elements of an Online Marketing Strategy.

In it I refer to 5 main pillars:


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Hopefully, last week’s blog post about why you need a marketing strategy has you totally inspired to create a marketing strategy for your business. If you missed it, you can check it out here.

But if I try to summarise it in one sentence it would be this: It simplifies everything!

Sound good? Yes? Great!

If you now recognise you need a strategy but don’t know where to start, I have a great freebie for you. The Marketing Strategy Blueprint – 12 Steps to Creating a Successful Online Marketing Strategy.

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Ok, I admit, I may be a little bit biased. I love me some marketing strategy

But the reason I love it so much is I see time and time again how much having a clear strategy not only helps small business owners grow their businesses much more rapidly, but also gives them a sense of calm while doing it.

I get it, coming up with a marketing strategy, especially when you can barely see how you will get through the next week is extremely difficult. But trust me when I say taking a little time out to figure out all of this will pay off tenfold,

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