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where marketing strategy meets sanity

your hub for all things online marketing for small business

You are in the right place if you know there has to be a better way to market your business – a way that doesn’t need to feel so “hard”.

No more shiny objects, no more FOMO, no more burnout and no cookie cutter solutions.

Just practical strategies that make your marketing work for you not against you.

Sounds like something you would be interested in? Keep Reading!

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Steal my Systems Part 2

Disclaimer: This post includes an affiliate link to ConvertKit but please know I only recommend products I use and love myself. 

If you haven’t heard one of the previous 1000 times I have said it, I’ll say it again…. Email is crucial to your online marketing efforts. For a few key reasons:

1. You own your list (no social media platform can take it from you)


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Steal my Systems Series: Part 1

*Note: Full disclosure, this post includes my referral link to SmarterQueue. This just means that if you sign up using my link you get a 30 day trial instead of their usual 14 days. Then if you sign up for at least a month, I get a month free credit.

Instagram provides such a great platform to not only connect with your existing followers but also help new potential customers find you through hashtags.

But the constant struggle to come up with new things to share every day can feel like a full time job sometimes.

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Over the past few weeks, we have been creating your marketing plan for the next 12 months.

You have reflected on what has been working, what hasn’t and what you can improve on. (Part 1)

You have envisioned where you would like to go, who you want to serve and what you want to get done. (Part 2)

And, finally, you created an actionable schedule for getting it all done. (Part 3).


However, I would be remiss if I left it there.

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Over the past 2 weeks, we have been taking the first steps to creating a marketing plan for your small business. One that takes into account the realities of your business. One that feels like you can really apply it. Not one that will just gather dust on the shelf.

In this final post we will be putting together all that you have reflected on and all you have envisioned into an action plan. Because, after all, it’s all in the implementation.

This is going to be slightly different as I am going to guide you through a simple exercise.

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This is Part 2 of a 3 Part Series on creating an “actually useful” marketing plan for your small business.

This isn’t the traditional or official format you will find in business books or with small business organisations. This is a different approach that helps you more organically form your strategies for the year ahead.


Last week’s post was all about Reflecting on the year that was and asking yourself some thought provoking questions. If you missed it, make sure you read that first.

Now we look forward. What will your ideal year look like?

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One of the things we are told to do as business owners is to create a Marketing Plan, but how do you actually go out and do this?

Generally, when you think of a marketing plan it is this boring document. This outline of industry terminology and dry numbers. Just do a Google search for a Marketing Plan Template and you will see what I mean.

By all means, these plans are necessary in some situations – like if you are seeking a bank loan, support from investors or for large corporations where you must seek board approval.

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