USING THE POWER OF EMAIL
TO GET MORE LEADS & SALES, IN LESS TIME.
Are you a small business owner with a dazzling product or service, but you are struggling to get the sales you need?
Perhaps you’ve been trying to create a strong online presence – you have a website and a social media page – but they just aren’t bringing in the customers you had hoped for.
Maybe you keep hearing that you need to do more marketing but became swamped in the avalanche of confusing, misguided, or outdated information out there.
You need clarity.
You need direction.
You need a very attractive cost/benefit ratio.
AND YOU NEED RESULTS
THESE DAYS, THE ONLINE SPACE IS NOISIER THAN EVER BEFORE
With 174,442 website domain registrations in a SINGLE DAY, it isn’t like chatting in a busy café over dinner with a bit of acoustic guitar in the background.
It isn’t even as serene as getting to pitch in an elevator.
No, the online world is like a club with no noise restrictions – providing you with a deafening platform in which you’re desperately trying to be heard.
It’s no good shouting. Everyone is loud.
So, how do you amplify your message?
YOU NEED AN EMAIL MARKETING STRATEGY
No, not some spammy sales newsletter system, but a feel-good email marketing strategy that makes people want to open your emails.
Something that they get excited about receiving in their inbox.
Something value packed that builds a relationship of trust and likability – in an online marketing space that makes everyone a cynic.
EMAIL MARKETING GETS YOUR MESSAGE IN FRONT OF 10 X MORE OF YOUR AUDIENCE THAN SOCIAL MEDIA
When done right email can give you something free to offer your audience as a low-commitment first step.
It provides you with a list of people who love what you are about – and want to know more.
AND increases your conversion rates – as people who weren’t ready to buy when they first visited your website will be reminded of you later when they are.
And even if you don’t have a website yet it is a powerful tool for providing you with a warm audience to launch to.
THE BOTTOM LINE IS EMAIL MARKETING GETS YOU MORE LEADS & SALES, IN LESS TIME
I’ve collated everything I’ve learned from almost 15 years working in multi-million dollar, international companies’ marketing departments along with some hard won education running my own small business start up to create
an 8 week program
to teach small business owners like you to create their own unique Email Marketing Strategy
The kind of strategy that has you feeling good about putting your offer out into the world.
I’m Yael Keon, a Marketing Strategist, showing small business owners how to enjoy more sales with less selling.
I believe in:
– Maximum results for minimum effort
– Ditching overwhelm and confusion
– Gaining clarity about where you really want to be and what tools to use to get there
– Creating a strategy that is specific and individual for your business and relying on it every time you make a marketing decision
I’ll teach you how to choose to put together your perfect email strategy, including all the technology and how to blend it with the perfect orchestra of promotional strategies – to create a brand refrain so melodic, your ideal client will just have to stop and listen.
IT'S TIME TO TRADE IN YOUR OVERWHELM AND CONFUSION FOR CLARITY, DIRECTION AND A STRATEGY THAT WORKS!
THE AMPLIFIED MARKETING METHOD
is based on my Amplified Marketing Framework – a way of being noticed online – without shouting – to reduce overwhelm and increase your small business marketing power.
I’ll tell you the truth:
There is no magic pill or secret sauce (despite what other marketers would have you believe so you’ll buy their ‘one size fits all’ course)
There’s no right way for all businesses to utilise email marketing (but there will be a way that’s perfect for yours)
Online marketing doesn’t need to be expensive or overwhelming (because it becomes simple when you stop jumping from one concept to another and instead build a streamlined system)
THE AMPLIFIED MARKETING METHOD IS CURRENTLY CLOSED.
THE NEXT ROUND WILL BE OPEN IN EARLY 2018.
The Amplified Marketing Method
delivers 8 weeks of learning via
– 7 training modules
– Professionally designed worksheets
– Weekly Facebook Lives
– Online support through a closed Facebook community
At the culmination of the 8 weeks you will have created and implemented your own, individual Email Marketing Strategy (and a whole lot more).
One that’s in complete harmony with your brand, your business, your lifestyle, and the way YOU want to market your small business.
WHAT'S ON THE PLAYLIST?
MODULE 0: THE POWER OF EMAIL MARKETING
This module explores how email marketing fits into your overall marketing strategy AND how it actually is vital to ensuring gaining maximum value out of your promotions.
In this module you will:
– Understand the key steps of building an email marketing system
– Put yourself in the right mindset space to market in a feel-good way
– Learn the principles behind building an email list (and the mistakes to avoid)
– Look at why we want to go “beyond the sales funnel” into a customer-centric strategy (and how to do it)
MODULE 1: YOUR OPT IN INCENTIVE
Your Email Opt In Incentive is at the heart of your email marketing strategy – and your marketing strategy as a whole. But is one place I see small business owners get stuck time and time again.
In this module you will:
– Discover over 20 simple and effective opt in incentive ideas
– Learn about more advanced options such as Email Courses, Challenges and Webinars
– Choose your perfect opt-in incentive using the Lead Magnet Generator and 3-point criteria
– Design amazing pdf’s using free tools
– DIY some great mock-up images to really help it stand out
– Nail your opt-in “sales pitch”
MODULE 2: SET UP THE TECH
Your email provider can be your business’s best sales-person if set up right but the technology can get confusing and overwhelming.
In this hands-on module you will:
– Learn about and choose your preferred email marketing provider
– Setup your email system (with Tech Tutorials on ConvertKit and MailChimp)
– Understand the types of sign up forms you want on your website
– Create your Lead Page
– Connect your email forms to your website (with Tutorials on WordPress and Thrive Themes)
MODULE 3: THE EMAILS
Once you have a new subscriber, it is only the beginning of their journey with you. There are many ways in which we can nurture our relationship to bring them closer to a sale.
In this module you will:
– Look at your customer’s journey and the key messages you need to get across at each stage
– Craft an amazing welcome sequence
– Setup your automatons with tutorials for MailChimp and ConvertKit
– Learn about what to send as part of your regular updates
– Setup your broadcasts with tutorials
– Learn how to deliver email courses and challenges with ease
MODULE 4: PROMOTE
Now you have your opt-in created and all the tech & automation setup, it’s time to spread the word!
In this module you will:
– Discover many different promotional options (and choose the right mix for you)
– Learn about how to effectively promote on social media (without being sales-y)
– Understand content marketing and develop a content strategy to direct even more traffic to your opt-in
– Create your social media and promotional graphics using Canva
MODULE 5: AMPLIFY
Amplifying is all about putting the pieces together in a way that saves you time, money & sanity while creating greater impact.
In this module you will:
– Create your Amplified Marketing Map
– Learn how to repurpose one piece of content in 20 ways
– Integrate systems that will help you market with ease
– Understand your email and Google Analytics to track your success
MODULE 6: ADVANCED EMAIL STRATEGIES
For those of you who want to take it a step further, we will take a look at a number of advanced email marketing and list building strategies including:
– Content Upgrades and Resource Libraries
– Tagging and Automations in ConvertKit
– Segmenting and List Maintenance in MailChimp
– How to do a List Building Blitz with Live Events
– Automation for repeat business and referrals
The Amplified Marketing Method comes with Lifetime Access.
This means you can come back and refer to it at anytime!
In fact your will find the course content so valuable, it will become a go-to resource for you all through your business journey.
PLUS BONUS #1: MARKETING FOUNDATIONS COURSE
So that you’re armed with ALL THE KNOWLEDGE YOU NEED, I’m including my highly requested “MARKETING ESSENTIALS” trainings.
How to connect with and learn more about your ideal customer.
UNIQUE SELLING POINT
Discover what makes your business uniquely amazing and the best way to position yourself in the market
A look at the value you really offer the world – beyond just the features.
Develop your brand messaging and identity to build recognition, likeability and trust.
PLUS BONUS #2: GUEST EXPERT MASTERCLASSES
DIVE DEEPER INTO SOME OF THE MOST POPULAR ONLINE MARKETING TACTICS WITH EXCLUSIVE CLASSES FROM LEADING EXPERTS
SEARCH ENGINE OPTIMISATION WITH KATE TOON
Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.
She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO.
Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast.
She presents the Write for Business show for the Dale Beaumont’s Brin.ai app and recently launched The Copywriting Conference – Australia’s first dedicated Copywriting Conference.
PUBLIC RELATIONS WITH KATIE MAYNES
Katie Maynes is a PR specialist and trained coach who helps not-for-profits, entrepreneurs and change-makers find their voice and confidently tell their story through strategic PR.
Through her coaching service and consulting she combines her 16 years in PR with her training as a Life Coach to help passionate business owners who are spotlight shy understand PR, find their unique voice and feel empowered to use it.
FACEBOOK ADVERTISING WITH BIANCA MCKENZIE
Bianca McKenzie helps entrepreneurs by taking the stress out of generating targeted leads, making sales and growing businesses through Facebook advertising.
An intuitive marketer, natural connector and qualified teacher, Bianca brings marketing strategy and technology together with ease.
Bianca is a regular guest blogger on ROOOAR, a Beautiful You Coaching Academy guest speaker and E-Course Launch Formula expert contributor.
PLUS AMAZING SUPPORT
So that yOU CAN GET YOUR QUESTIONS ANSWERED AND ACTUALLY GET OUT THERE & IMPLEMENT!
PRIVATE FACEBOOK SUPPORT COMMUNITY
6 X FACEBOOK LIVE SUPPORT SESSIONS
WANT SOME EXTRA, PERSONALISED ADVICE?
I’M OFFERING A “BACKSTAGE PASS” OPTION!
1 x 60 Minute Email Strategy Session – To help you develop your customer journey
1 x 60 Minute Promotional Strategy Session – To discuss the best way to get your ideal customers signed up
10 PLACES ONLY!!
ARE YOU READY TO CREATE YOUR OWN PLAN AND MAKE SOME NOISE? GET ON THE WAITLIST
DOORS OPEN FEBRUARY 2018.
WHO IS YOUR TEACHER?
Hi, I’m Yael Keon, online marketing strategist and consultant, mum of 2 and creator of this program!
I have over 15 years marketing experience in both corporate and small business environments. From multi-national organisations to starting my very own consultancy.
I have a Bachelor’s of Commerce with a Double Major in Marketing & Advertising and a Masters of Business Administration (MBA). Plus I have spent the better part of the last 2 years studying (and testing) the latest in online marketing strategy.
My zone of genius is in seeing the big picture and how everything needs to fit together to achieve a goal – something which I now guide small business owners through in my one-on-one consulting.
WHO IS THE AMPLIFIED MARKETING METHOD FOR?
The Amplified Marketing Method has been designed for Small Business Owners who:
- Are overwhelmed or confused by Email Marketing
- Are getting ready to launch
- Are just not getting the results they had hoped for
- Want to increase sales but don’t like the idea of “selling”
- Want to build a business based on trust and providing value
Whether you have a Product, Service or Information based business, the principles taught in The Amplified Marketing Method will work for your business.
Note: This is not a get rich quick or “find 6 figure success” program. It is for business owners who are committed to building a foundation that will last them for years to come.
BUT I DON'T HAVE MUCH OF A MARKETING BUDGET...
Then The Amplified Marketing Method is definitely for you!
The methods taught within this program are extremely budget friendly. In fact, many can be done for free!
The secret is in a combination of cut-through messaging, content based marketing and leverage. And I will show you how to do all of that on a budget.
Who is The Amplified Marketing Method for?
The Amplified Marketing Method is for any Small Business Owner who is ready to take this up a notch and implement an effective email marketing strategy
The framework used in the method can be applied to businesses of all shapes and sizes including Entrepreneurs, Coaches, Creatives, Products and Services.
How much Marketing knowledge do I need before I start?
None! The Amplified Marketing Method has been designed for those who would say their knowledge of marketing strategy and technology is at a beginner or intermediate level.
I don't have a website yet! Will The Amplified Marketing Method suit me?
Absolutely! In fact, having a Email Marketing strategy in place before you launch your website means you will have a warm audience to launch too when that day comes!
How much time will it take each week?
This is a comprehensive program which will probably take about 2-4 hours a week to go through all of the materials and complete your assignments.
Possibly longer if you go for more advanced strategies.
However, you will have lifetime access to the course so you can work at your own pace and refer back to it at anytime in the future.
Who is the course run by?
The Amplified Marketing Method is run by me, Yael Keon, marketing strategist & consultant and creator of yaelkeon.com – an online hub for small business owners who want to ditch the overwhelm that comes with Online Marketing.
I have almost 15 years experience working as a “marketing department” of 1 in multi-million dollar, international corporations. However, the biggest learning has come from starting and marketing my own business.
My qualifications include a Bachelors of Commerce (Double Major in Marketing & Advertising) and a Masters in Business Administration (MBA). I also have extensive experience in training and facilitating workshops.
I’m also a mum to 2 kids under 3 and a FIFO wife, so I totally get the struggle of trying to juggle all the things and run a business!
How much support will I get?
That will depend on the level you purchase. I wanted to make this program as accessible as possible which meant including a “General Admission” ticket. On this level while I will still make an effort to get to know your business, support will only be provided via the private Facebook Group.
If you believe you want some extra personalised attention and feedback based around your specific needs, I recommend you go with the Backstage Pass option.
How long is the payment plan?
The first payment will be made at the time of booking, the second 30 days after that and the third 30 days after that.
What if I don't like the program?
I am happy to offer a full refund within 30 days of purchase (minus transaction fees) if you are unsatisfied with the program. However, you will need to show that you have made some effort to work through the course materials.