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where marketing strategy meets sanity

your hub for all things online marketing for small business

You are in the right place if you know there has to be a better way to market your business – a way that doesn’t need to feel so “hard”.

No more shiny objects, no more FOMO, no more burnout and no cookie cutter solutions.

Just practical strategies that make your marketing work for you not against you.

Sounds like something you would be interested in? Keep Reading!

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Choosing the right marketing tactics for your business can be daunting. There are 100s of choices out there and it is hard to know which one will be the perfect match for you.

So instead of my usual ramblings of ideas, I thought I would share with you some insights from my amazing community – a new regular feature I would like to have on the blog.

In this post, I asked “What marketing tactic have you found most effective for your business?” And here is what 8 different small business owners, at various stages, had to say.

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Pricing… the number one mindset barrier when it comes to running a biz.

Seriously, why does it have to be so hard to come up with a price?

And then when you finally set one, next you end up continuously wondering if it’s too high.

“Is that why people aren’t buying?”

So we get onto Facebook Groups and ask. Or we ask family and friends. And then we get a mix of answers…. but only focus on the ones that say they would only pay so much.

It is an endless cycle which I admit I struggle with regularly also.  

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Facebook Ads have become one of the most popular ways small businesses use to increase their sales.

And with very good reason! Almost everyone is on Facebook and as advertising options go, it is fairly inexpensive to reach those people.

However, time and time again I hear the same story: “my Facebook Ads aren’t working” or “I spent $100 on Facebook ads and didn’t get a sale from it” or  “I boosted a post, got some likes on my page but still no sales”.

This is all because there seems to be a massive misconception out there that if you simply pay for an ad the customers will come!

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4 phases to success

Facebook Groups has proven to be one of my favourite ways of connecting with my ideal audience. Not only can they be a great source of market research but if done correctly, they can be a huge generator of business for you.

When I first started my business, I wasn’t able to take on many clients as I was just about to have a baby. So I didn’t create any official services or systems. I didn’t create any packages. I didn’t even have a Work with Me page. However, I knew it was really important to start connecting with my target market as early as possible.

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We all know that creating a Target Market Profile is one of the first things you should do when starting (and growing) a business. However, a common mistake small business owners make is just sticking to the bare basics such as age, gender and lifestyle.

In this post I will cover 5 different ways you can define your Target Market so you can get really specific on who you serve and how you serve them well.

But before I do, I want to remind you why it is so important to do in the first place (because well,

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You’re doing what the experts tell you and have created what you think is a pretty awesome sales funnel.

You have your Email Opt-In Freebie and it’s getting you signups.

You have a pretty decent email sequence that you spent hours perfecting.

You have an amazing offer at the end. But it just isn’t converting as well as you hoped.

You were told a Sales Funnel would help you “sell while you are sleeping”. But it’s just… not.

Where are you going wrong?

In truth, it’s likely not your sales funnel that is the problem if you have spent the time “getting it right”

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