MARKETING STRATEGY & COACHING
A smart, passionate small business owner who recognises that the future growth and success of your business is online
Your champion, your coach, your biz BFF. An online marketing strategist who will help you create online marketing so amazing, customers will be chasing you!
IF YOU ARE READY TO TAKE MARKETING SERIOUSLY (WITHOUT THE BURNOUT) THEN YOU ARE IN THE RIGHT PLACE
I get it.
This business thing can be downright challenging sometimes.
Everyone keeps telling you that you will be a success because of the high-achiever you are, so you thought you’d give it a shot.
You thought this will help you create the lifestyle that you desire.
Instead of trading hours for dollars, your efficiency will finally be rewarded.
But somewhere along the way you have been met with self doubt, shiny object syndrome and procrasti-planning.
Or you have taken action but it’s just not landing the way you had hoped.
You just end up in a constant state of chasing that next sale.
You are sick of trying “all the things” and want some results instead.
YOU WANT CLARITY
YOU NEED A STRATEGY
AND YOU NEED TO TAKE INTENTIONAL ACTION
This is where online marketing comes in.
You see, marketing is so much more than just advertising.
It is the complete experience your audience has with your business.
It’s the foundations: the brand, the product and the promotion. It is your website, your content, your email, your social media and your reach.
It is also what will save you a lot of sanity, if executed properly.
And it will help you generate sales in the most efficient way possible.
LET'S WORK TOGETHER TO MAKE THAT DREAM A REALITY
Hi I’m Yael
An online marketing strategist and coach with almost 15 years experience working in international, small to medium corporations.
I have those letters after my name “BCom” (Bachelor of Commerce – Marketing & Advertising double major) and “MBA” (Masters of Business Administration).
But more importantly than that I have also been down in the trenches creating my own business from scratch, learning all the latest tools & techniques to get heard online and made plenty of mistakes along the way.
I’m also a mum to 2, FIFO Wife and Survivor Superfan.
My strength lies in not only being able to envision the exact strategy that you need but also how to practically put together all the working parts so that they all sing together in total harmony.
This will empower you to either take action on your own or outsource some of those individual elements, all with the confidence that everything is working together towards the same goal.
HERE'S HOW WE WORK TOGETHER
After our connection call, we will agree on a strategy & coaching package that suits your individual needs, based on where you are at in your business right now.
There are 3 main individual packages, which can also be combined if you want a more complete experience.
PACKAGE #1: THE CLARITY SESSIONS
This package is for you if you need to get clarity on who you serve, how you serve them and how to stand out from the crowd!
You will start by completing a comprehensive profiling questionnaire which we will discuss in a 60 minute Kickstarter Session.
Then together we will do some market research followed by another 60 minute coaching session.
Finally, I will create a customised Brand Positioning Document (including a Target Market Profile, Competitor Review, SWOT Analysis, Unique Selling Point, Positioning and Brand Messaging) which I will then present in a final 60 minute session.
PACKAGE #2: STRATEGY SETUP
This is for you if you just need a pointer in the right direction!
We will have a 90 Minute Kickstarter session where I will get to know your business and we can brainstorm some strategies together.
Then I will create a customised Strategic Action Plan complete with step by step directions for you to follow, which I will then run through with you in a 60 minute session.
Finally, this will be rounded out with one month email support and a 30 Minute follow up call at the end of the month.
PACKAGE #3: ACTION TIME
This is for you if you are confident in your marketing abilities but just need that extra validation, insight and accountability.
It includes a 90 minute Kickstarter Session and 3 x 60 Minute Coaching Sessions where we can discuss the marketing challenges of your choosing.
This package is all about motivation and giving you access to my years of experience and knowledge, without needing to go through all the research and trial & error yourself.
MIX & MATCH
Need a bit of everything?
I also have you covered with two combination packages
The popular “Strategy Meets Action”
The complete “Clarity, Strategy, Action” Experience
Prices start from AU$799.00 for the Action Time bundle through to AU$2,999.00 for the full Clarity, Strategy, Action experience.
All packages also include access to my growing resource library full of worksheets and tutorial videos.
Casual coaching is also available on request.
Will you do my marketing for me?
I will create your plans, be your sounding board and provide feedback & advice. However, I don’t provide a “done for you” service. There are plenty of services available online now that provide specialist services, in their zone of genius, if that is what you need.
But I want to outsource my marketing, is your coaching for me?
Absolutely!! As a small business owner it is your responsibility to ensure that your marketing investment is spent wisely and that everything you do fits within your bigger strategic picture.
Like your finances, you shouldn’t just hand it over to someone without a basic understanding that you are getting the outcomes you expect.
This is even more important if you are outsourcing to multiple parties as you need to ensure that all the pieces are working together in harmony – not just each doing their own thing.
What level of support with I get?
In addition to the coaching sessions, all packages come with email support during our time together.
You can email me clarifying questions, new ideas or get feedback on the tasks you are carrying out.
Emails will be replied to within 24 hours, Monday to Friday.
In addition, you will get access to my client-only resources library which has a growing number of worksheets and tutorial videos.
How will the coaching calls run?
All calls will be done online using Zoom software. This free video conferencing software will need to be downloaded to your computer or phone.
This not only allows us to talk face to face but also share screens.
All sessions will be recorded and provided to you in a shared Google Drive so you can focus on the session not on making 1000 notes.
What is your rescheduling policy?
Life Happens, I get it! With the exception of family emergencies, I ask that you reschedule any appointments with no less than 24 hours notice subject to my availability.
I’m ready to get started, how do I do that?
Woo Hoo! I’m excited to have a chat with you. Simply click on this link and book a complimentary connection call.
None of your times suit me, can I arrange a different time?
Email me at yael(at)mix-savvy.com and let me know at least 5 suitable times (including your time zone) and see if we can make it fit.
As I am the sole carer of my children 4 weeks out of 5, I cannot guarantee my availability at the times of your choosing but will do my best.
When is payment due?
For all packages, a deposit is required at the time of booking followed by ongoing monthly payments.
Amounts and space between payments varies depending on the package chosen.
The connection call is complimentary so no payment is required then.