MARKETING PLANS FOR SMALL BUSINESS
THERE ARE MARKETING PLANS… THEN THERE ARE MARKETING PLANS
In one corner you have the traditional plans, full of things like SWOT and STEEP analysis’ and other industry jargon. The plans that you learning in business school and need for things like investment and business loans.
Then in the other corner, you have marketing plans that focus on ACTION. Plans that are a guide for what you should be doing and when. Answering questions like:
– Is my offer the right one and have I priced it well?
– What should my core brand message be?
– What should you include on your website to improve conversions?
– How often should you be creating content and what should it be?
– Should you invest time in an email strategy and how can you do it so it isn’t spammy?
– What social media channels should you be focusing on and how should you approach each?
– How to promote so you are regularly getting in front of your ideal customer?
Simple to understand, step by step instructions tailored to your business – within your budget and time restraints and with your target audience and unique strengths in mind.
No more googling at 1 am hoping for the right way to market your business and get those sales.
Just practical advice from a qualified marketing expert with 15 years experience and a passion for strategy & getting things done.
BESPOKE MARKETING PLANS
There is no exact one size fits all marketing plan & implementation package, therefore my marketing consulting work is custom quoted based on what you need.
This can include a combination of consulting sessions, plan creation, implementation coaching and email support – you tell me what you feel like you need and I’ll make the best recommendation for you.
To find out more, fill out the below contact form and we will see if we are a good fit.
WHO AM I AND WHY SHOULD YOU TRUST ME?
Hi I’m Yael, a Marketing Strategist and your businesses’ new secret weapon.
I’ve done all the hard work for you in learning about the latest online marketing strategies and what is the best fit for each situation.
With over 15 years marketing experience, 2 degrees under my belt and countless hours of research & testing, I can help you cut through the crap and see the next best steps for your business.
I can provide the kind of strategy that has you feeling good about putting your offer out into the world.
I believe in:
– Maximum results for minimum effort
– Ditching overwhelm and confusion
– Gaining clarity about where you really want to be and what tools to use to get there
– Creating a strategy that is specific and individual for your business and relying on it every time you make a marketing decision
I’ll give you a realistic picture of what it will take to reach your business goals and the steps required to get there so that you can finally feel like you’ve made it.
HERE'S WHAT OTHER'S HAVE TO SAY ABOUT WORKING WITH ME
“From my first call with Yael I felt very comfortable and confident she was the right marketing person for my business.
Working with her has not only helped me clarify my business purpose and find my niche but also has helped me overcome some of my fears of being more visible and actually being able to help others.
I love Yael’s relaxed and personalized approach to marketing. She tells you exactly what you need to do and how to prepare for the next step in your marketing strategy. One of my favorite things about working with Yael is that she is also a businesswoman and entrepreneur, so it is easy for her to relate to my techy questions and some of the common struggles we face as entrepreneurs in the first few years of our business.”
Lennis Perez, Food & Wellness Coach, www.cookdancelovelive.com
“I hired Yael needing a bit of a plan and direction in what to do specifically for me and my business. There are lot of options and information out there that can make you feel overwhelmed with a huge to-do list that can then get put in the to hard basket
Yael helped me pinpoint my target market, brand messaging and consistent look and feel. As a result I am now booking clients that are definitely on-point with my target market!
I really enjoyed working Yael and would highly recommend her services for anyone feeling overwhelmed with marketing and needing some clarity, direction and a tailored plan in place for their business.”
Sally Watson, www.focusresumes.com.au
“I am so happy that I invested in marketing strategy with Yael. She stretched me in all the right places and now my branding, target market focus, messaging and website are finally in alignment with each other. I feel like I have so much more clarity now!”
Petra Manos, www.web-data-analytics.com
Will you do my marketing for me?
I will create your plans, be your sounding board and provide feedback & advice. However, I don’t provide a “done for you” service. There are plenty of services available online now that provide specialist services, in their zone of genius, if that is what you need.
But I want to outsource my marketing, is your consulting for me?
Absolutely!! As a small business owner it is your responsibility to ensure that your marketing investment is spent wisely and that everything you do fits within your bigger strategic picture.
Like your finances, you shouldn’t just hand it over to someone without a basic understanding that you are getting the outcomes you expect.
This is even more important if you are outsourcing to multiple parties as you need to ensure that all the pieces are working together in harmony – not just each doing their own thing.
What level of support with I get?
It depends on what you want! But typically , in addition to the consulting sessions, all packages come with email support during our time together.
You can email me clarifying questions, new ideas or get feedback on the tasks you are carrying out.
Emails will be replied to within 24 hours, Monday to Friday.
In addition, you will get access to my client-only resources library which has a growing number of worksheets and tutorial videos.
How will the sessions run?
All calls will be done online using Zoom software. This free video conferencing software will need to be downloaded to your computer or phone.
This not only allows us to talk face to face but also share screens.
All sessions will be recorded and provided to you in a shared Google Drive so you can focus on the session not on making 1000 notes.
Who are your marketing plans for?
I thrive on working with small businesses including solopreneurs and partnerships but also provide retainer consulting to organisations who aren’t quite at the level of hiring an in-house marketing team member.
What's included in a typical plan?
All plans are custom but generally follow a similar outline including:
- Target Market
- Core Messaging
- Website Strategy
- Email Marketing Strategy
- Content Strategy
- Social Media Strategy
- Promotions Strategy